Unlock Your Treatment Program’s Potential with an Experienced Fractional CMO.

Pat D’Amico Offers Extensive Treatment Center Marketing Experience at a Lower Cost and without a Long-Term Commitment.

A fractional CMO gives you the flexibility to buy only the services you need at a cost you can afford. My value proposition is simple; I make my two decades of treatment center marketing experience available to you at a fraction of the cost of bringing on a full-time marketing expert. The money you save can be used to add measurement or CRM infrastructure, buy media, create content, bring in more leads, and increase your census. Whether you pay by the hour or with a modest retainer, I’ll provide you with far better access and shorter response times than an agency can, and partnership that feels right.

Why choose me as your FCMO? For the last decade, I’ve been the CMO at leading addiction and mental health treatment centers from New Hampshire to Napa Valley. I've been the "tip of the spear" in driving census for adolescent and adult programs across the full continuum of care. Working for both private and private equity ownership, my experience and expertise covers a wide array of marketing disciplines, from planning high-level strategy to executing all kinds of tactical programs across digital and traditional channels.

So, consider skipping the waste and waiting. Learn more about the services I offer below then let’s talk. — PD

Fractional CMO Services:

Every treatment center’s needs are different. As your fractional CMO, you can direct me to the areas where you feel the most attention is needed. Already have your strategic plan in place but need to focus on KPI measurement, integrating Salesforce, refreshing collateral, or renovating your website? I can do that and a whole lot more. Not sure what to prioritize? Let me conduct a review of what you're currently doing and make recommendations, putting my 20+ years of treatment center marketing experience to work for you. Feel free to check my references.

Strategic Planning

  • Marketing Plans: A classic plan that includes analyzing the current situation, sizing the opportunity, S.W.O.T. and competitive analyses, key assumptions and objectives, strategic approach, tactical considerations, costs, timing, and projections.

  • New Market Plans: Expanding your brand into a new geography through acquisition or de novo? This surgical plan will show you how to drive brand awareness pre-entry and then generate leads when the doors open.

  • Website Evaluation: Analyze your site’s usability, architecture, and technical back end. If it needs some TLC, I can do that.

Lead Generation

  • Setup and Optimization of Proven Channels: I’ll make sure that your money is being well-spent. If you are not tracking these channels in a precise manner, I’ll show you how you can easily do that. This may include…

    • Google and Microsoft Ads

    • Google and Microsoft Business Profiles, Apple Maps, etc.

    • Specialty directories like PsychologyToday.com, Recovery.com, SAMHSA, Rehabs.com, etc.

      Success requires more than just being in all those places. You must show up and take advantage of every means provided by these platforms to optimize your presence.

Branding

  • Every Point of Contact is an Opportunity to Build Your Brand: Prospects don’t buy products, they buy brands. Treatment is no different. How you look, every word you say, and how you make your prospects, clients, and alumni feel is an opportunity for you to build a great brand that people will admire, want to do business with, and tell their friends and colleagues about. Here’s a partial list of what I can do to help you build your brand:

    • Website design or renovation.

    • Collateral design and production.

    • Trade show displays.

    • Email marketing (see above).

    • Videos - campus tours, alumni testimonials, etc.

    • Podcasts - audio and video.

    • Direct mail (yes, it’s still a thing).

    • Presentations for corporate shareholders and business development.

Email Marketing

  • Emails That Look and Perform Great: I’ll design, write, and build emails that are in alignment with your brand guidelines, deploy them, and provide results tracking including:

    • Internal and external company newsletters.

    • Targeted external lead gen emails. If you are using a platform like HubSpot that enables automation, I’ll make good use of that technology.

    • 3rd-party email blasts through media outlets.

    • Event and support group invitations with data capture.

    • Virtual and in-person campus open house announcements and invitations.

Systems Integration

  • Systems Integration and Training: Guessing or intuiting where your leads and admissions are coming from is not an optimal situation and leaves lots of room for error and wasted spend. Working with my decade-long platform integration partner, I can deliver best-in-class setups of Salesforce, Call Tracking Metrics, HubSpot, and more. These integrations are best-in-class, proven, and treatment center-specific, providing comprehensive end-to-end measurement and invaluable sales funnel insight and actionability.

For Private Practice Therapists

  • You’re a newly minted private practice LMFT or LCSW or are about to become one. Or maybe you’re a MSW, PsyD, or PhD taking your established private therapy practice to the proverbial next level. Here’s what I can do for you and do it fast and affordably.

    • Private Practice Website: I will collaborate closely with you to create a great looking and performant website in less than 30 days and at an easily affordable price that takes into consideration your small business status. It’ll be a site that reflects your unique personality and approach to treatment and one you’ll be proud to show off.

    • Psychology Today Profile: You may already have your PT profile set up. But if you don’t have it fully optimized and hyper-locally targeted, it won’t do you much good. Haven’t set yours up yet? I’ll take care of that. It’s what I do.

    • Business Profiles: I’ll help you claim, set up, and optimize your profiles on Google, Bing, Yahoo, and Apple Maps. This is a must do for your success. I can also help you hyper-localize your website for local search.

“Fractional leaders balance flexibility with depth, offering organizations high-level commitment…without the permanent attachment. This positions fractional executives as invaluable assets in an evolving workforce landscape.” — Alexander Puutio, Forbes Contributor

Let’s connect.

Drop me a line at Pat@CMOFrax.com or ring me on (617) 686-1983. You can also use the form at right.